Latest Writings
Notes on Tea & Culture
Insights from our tea masters and guest writers.
Matcha 101
How to Whisk the Perfect Bowl of Matcha
Temperature, technique, and tools – everything you need to prepare ceremonial matcha at home.
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Culture
Chado: The Way of Tea in Modern Tokyo
How ancient tea ceremony rituals find new meaning in a bustling city.
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Recipe
Matcha Roll Cake – A Home Baker’s Guide
Light sponge, creamy filling, and that perfect green hue – step by step.
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News
First Harvest 2026: A Letter from Uji
Our tea master visits the farms to select this year’s ceremonial grade matcha.
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Matcha
Ceremonial vs. Culinary Matcha: What’s the Difference?
Colour, texture, flavour – and which one to use for lattes, baking, or pure tea.
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Culture
The Zen of Tea: Mindfulness in Every Sip
How a simple bowl of matcha can become a daily meditation practice.
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